R.O.I. Marketing Secrets Revealed (Hardcover)

R.O.I. Marketing Secrets Revealed (Hardcover)
By Nick Nanton

Buy new: $19.95

First tagged by Nick Nanton "Nick Nanton, Esq. - The Celebrity Lawyer. www.CelebrityBrandingYou.com"
Customer tags: communications, entrepreneurship, business investing

Review & Description

ROI Marketing Secrets Revealed is a collective MasterMind effort of 36 of Americas leading marketing experts to show you the value of determining ROI (return on investment) for your business. By focusing on ROI for each dollar spent in your marketing program, you can calculate how much you are spending on every marketing alternative. You can see in clear numbers which marketing channel is producing the most return for your invested dollars. Once you know this number, you can use it to compare every dollar you spend on marketing to determine which marketing strategy produces the best return for your business. Your newfound ROI knowledge will allow you to intelligently shift your money to your most effective marketing options, slash wasted expenses that don't produce, and increase the number of prospects you get for every dollar you spend. Read more

Find out More for the best price

The Small Business Owner's Guide To Alternative Funding: What the Small Business Owner MUST Know to Get Through These Financial Times! VOLUME 1 (Paperback)

The Small Business Owner's Guide To Alternative Funding: What the Small Business Owner MUST Know to Get Through These Financial Times! VOLUME 1 (Paperback)
By Karlene Sinclair-Robinson

Buy new: $21.33
11 used and new from $19.26
Customer Rating:

First tagged by Karlene Sinclair-Robinson
Customer tags: small business(2), economics(2), new business enterprises(2), women and business(2), raising capital(2), entrepreneurship(2), business investing(2), accounting finance, factoring and accounts receivable, asset-based loans, commercial real estate financing, equipment lease financing

Review & Description

The Use of Alternative Funding in Today's Market is Crucial

Our current national financial situation makes it even harder for small businesses to qualify for bank financing. Balancing the scale in this arena is vital, but will it even out for you? This handy book >is here to guide you through the maze of options that might be of benefit to your company. You'll better understand the various financial options available, and how to access them, including tips on:

Personal Financing
Peer-to-Peer Lending
Microloans
Asset-Based Loans
Factoring and Accounts Receivable Financing
Merchant Cash Advance
Purchase Order Financing
Equipment Lease Financing
Commercial Real Estate Financing
Venture Capital Financing

You'll also find valuable information on getting your small business started and the basic principles every owner should know. Help make your business a success and know your options! Read more

Find out More for the best price

Understanding Stocks (Paperback)

Understanding Stocks (Paperback)
By Michael Sincere

Buy new: $10.85
53 used and new from $5.89
Customer Rating:

First tagged by Deborah Burns
Customer tags: stock market(2), investing, understanding stocks, investing books, business investing, technical analysis, beginners guide, smart investor

Review & Description

Pocket-size guide to everything you need to know about stocks; including more than 50 quick, easy, and entertaining lessons on stocks and investing. Discusses how to open an account, evaluate a stock, and place a trade; strategies for making money slow or fast, with the advantages and dangers of each; and ten costly mistakes that are easy to make. Softcover. DLC: Stocks. Read more

Find out More for the best price

Shoestring Venture: The Startup Bible (Kindle Edition)

Shoestring Venture: The Startup Bible (Kindle Edition)
By Steve Monas

Buy new: $0.99
Customer Rating:

First tagged by Steve Monas "Serial Entrepreneur"
Customer tags: e commerce, internet, business startup guide, home based, 21st century business, freelance, home office, home-based business, business start up, entrepreneurship, business investing, computer

Review & Description

Shoestring Venture-The Start-up Bible

All entrepreneurs - even the smallest operating on the tightest of budgets - have the opportunity to build powerful start-up organizations without ever really having to walk out the front door. Using global communications and data networks, even bootstrap entrepreneurs can staff an entire organization with every human resource and skill they need at rock-bottom prices.

It's the magic of outsourcing. For, you see, globalization ain't just for the big kids. We often hear about how globalization exports jobs overseas, but we rarely hear about the opportunities globalization creates for even the smallest of businesses, opportunities that allow even tiny businesses to compete with the majors on a global scale. In short, anyone can run a virtual organization using only a desktop or laptop computer.

Shoestring Venture: The Startup Bible gives bootstrap entrepreneurs all the resources they need to build truly effective startups using the magic of outsourcing and offshoring.

A Consultant in a Book
For the millions who start a new business every year on the barest of resources, Shoestring Venture: The Startup Bible is like hiring a high-level consultant to deal with the bewildering maze of issues from finance to marketing to technology that all entrepreneurs face.

Every business is nothing but a series of decisions which can make or break the business. You could say that, if there's a science of business, it's the science of making good decisions. And every bootstrap entrepreneur faces the daunting task of making ALL the business decisions, any one of which could either doom the enterprise or catapult it to stratospheric success. That meas that every entrepreneur has to quickly get up to speed on every issue their business faces.

Shoestring Venture: The Startup Bible is the most exhaustive set of practical resources collected to empower entrepreneurs to make the right decisions on a limited budget, from business concept to product development to Web marketing. We call a "consultant in a book," there to give considered and experienced answers to the infinite questions that come up.

Visit our blog at http://www.shoestringventure.com
Read more

Find out More for the best price

Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets (Hardcover)

Edison in the Boardroom: How Leading Companies Realize Value from Their Intellectual Assets (Hardcover)
By Julie L. Davis

Buy new: $24.75
51 used and new from $0.93
Customer Rating:

First tagged by Deborah Burns
Customer tags: business development(3), intellectual property patents licensing innovation strategy, law, intellectual asset managing, patent assets, business law, edison in the boardroom, julie l davis, innovation, intellectual property, business investing, invention disclosure

Review & Description

"Edison in the Boardroom offers the reader something that is hard to find-a clear perspective and roadmap that shows how patent assets fit on the corporate landscape. The authors develop a unique five-level hierarchy of asset management and take us on a seamless trip from start to finish. Along the way, there are candid revelations of viewpoints and techniques, punctuated by anecdotes, practical examples and testimonials gathered from knowledgeable professionals in industry. Here is a resource that business executives can consult time and again to navigate in the world of patents."--Stephen P. Fox, Associate General Counsel and Director, Intellectual Property, Hewlett-Packard Company

"Davis and Harrison masterfully synthesize first-hand accounts into practical advice for the intellectual asset manager. In an informative and easy style, they bridge the gap between best practices in an emerging field and the needs of managers for real-world solutions. Their solid advice has the capacity to change profoundly the way companies manage their intangibles for increased shareholder value. It's a must-read for everyone interested in increasing returns from intellectual assets." --Jim O'Shaughnessy, VP & Chief Intellectual Property Counsel, Rockwell

"Edison in the Boardroom reveals the winning strategies employed by some of today's biggest companies in maximizing the value of their intellectual property. Well written and extremely readable." --Jerry Rosenthal, Vice President, Intellectual Property & Licensing, IBM

"Edison in the Boardroom is an excellent source book for the beginner in extracting value from intellectual property. Additionally, it is a valuable resource for those who consider themselves as experienced in the field. I know that I learned several new best practices that I plan to apply to my business." --Henry Fradkin, Director, Technology Commercialization, Ford Global Technologies, Inc.

"The Value Hierarchy is clearly articulated in Edison and this provides a relevant guide for corporations to create value from their unique intangibles." --Sharon Oriel, Director, Global Intellectual Asset & Capital Tech Center, The Dow Chemical Company

"Lots of books spout theory and the philosophy of Intellectual Asset Management. What Davis and Harrison provide in Edison in the Boardroom is frankly much more valuable--a practical and 'real world vetted' guide to getting started and building a viable value extraction business!"--Jeff Weedman, Vice President of External Business Development and Corporate Licensing, Procter & Gamble Read more

Find out More for the best price

Winning the Customer Loyalty Marathon: How to Achieve Sales and Service Excellence in the Beverage Business (Paperback)

Winning the Customer Loyalty Marathon: How to Achieve Sales and Service Excellence in the Beverage Business (Paperback)
By Darryl Rosen

Buy new: $19.99
20 used and new from $0.01

First tagged by Deborah Burns
Customer tags: business-customer loyalty, darryl rosen, winning the customer loyalty marathon, business-sales service, business investing, business-beverage

Find out More for the best price

Hiring the Best: Manager's Guide to Effective Interviewing and Recruiting, Fifth Edition (Paperback)

Hiring the Best: Manager's Guide to Effective Interviewing and Recruiting, Fifth Edition (Paperback)
By Martin Yate

Buy new: $9.32
68 used and new from $1.28
Customer Rating:

First tagged by V. Timm
Customer tags: hiring(3), a-vip(2), a-biz(2), interviewing(2), business(2), interview(2), job hunting careers, business book, manager, leadership topic, human resources, business investing

Review & Description

Employees are a company's number one asset. Yet poor hiring selection can sabotage productivity, morale and the bottom line. With Hiring the Best, 5th edition, managers and HR personnel can direct every interview their way, and obtain the information they need to take the best possible choice. This new edition includes: 400 questions to interview candidates A new section on electronic recruitment A revised resource section Updates on new laws and guidelines influencing hiring practices Read more

Find out More for the best price

Shoestring Venture: The Startup Bible (Paperback)

Shoestring Venture: The Startup Bible (Paperback)
By Richard Hooker

Buy new: $28.70
15 used and new from $25.00
Customer Rating:

First tagged by David Sparks
Customer tags: small business(19), home-based business(18), business start up guide(10), home office(10), steve monas(9), home based(8), business investing(8), e-commerce(8), web marketing(6), internet(3), freelance(3), resource(3)

Review & Description

A Consultant in a Book for the millions who start a new business every year on the barest of resources, Shoestring Venture: The Startup Bible is like hiring a high-level consultant to deal with the bewildering maze of issues from finance to marketing to technology that all entrepreneurs face. Every business is nothing but a series of decisions which can make or break the business. You could say that, if there's a science of business, it's the science of making good decisions. And every bootstrap entrepreneur faces the daunting task of making ALL the business decisions, any one of which could either doom the enterprise or catapult it to stratospheric success. That meas that every entrepreneur has to quickly get up to speed on every issue their business faces. Shoestring Venture: The Startup Bible is the most exhaustive set of practical resources collected to empower entrepreneurs to make the right decisions on a limited budget, from business concept to product development to Web marketing. We call a 'consultant in a book,' there to give considered and experienced answers to the infinite questions that come up. Shoestring Venture-The Start-up Bible - All entrepreneurs - even the smallest operating on the tightest of budgets - have the opportunity to build powerful start-up organizations. Read more

Find out More for the best price

Investing for the Fair-Weather Fan (Paperback)

Investing for the Fair-Weather Fan (Paperback)
By Nishang Gupta

Buy new: $16.95
Customer Rating:

First tagged by Nishang
Customer tags: sports(2), investing(2), economics(2), business investing(2), college basketball(2), stock market, finance

Review & Description

Peter Lynch, possibly the greatest fund manager of all time, wrote, “It seemed to me that most of what I learned at Wharton, which was supposed to help you succeed in the investment business, could only help you fail.” Success in the stock market comes from within you and your analysis of your experiences. Success doesn’t come from blindly following formulas and conventional strategies taught in business schools. If business school could really teach you how to invest, you would see a lot more Peter Lynches, wouldn’t you? The key to personal analysis rests in your ability to relate the material to something that you are familiar with. Investing for the Fair-Weather Fan is written to relate the qualities of fundamentally sound college basketball teams to those of fundamentally sound companies, helping sports enthusiasts “relate to the material,” creating a base from which to develop their own strategies. Even though this book was written by a high school senior to encourage teenagers to take an interest in investing, Investing for the Fair-Weather Fan will provide investors of all levels with invaluable insight. Read more

Find out More for the best price

Covered Calls and Naked Puts: Create Your Own Stock Options Money Tree (Paperback)

Covered Calls and Naked Puts: Create Your Own Stock Options Money Tree (Paperback)
By Ronald Groenke

19 used and new from $16.01
Customer Rating:

First tagged by Wade Keller "Owner, Keller Publishing"
Customer tags: stock market(3), options speculating(2), options(2), covered calls, investing, finance, business investing, puts, naked puts

Review & Description

"Covered Calls and Naked Puts" is the second book by Ronald Groenke on the subject of making money by selling options. His first book was "The Money Tree: Risk Free Options Trading". A third book now available is "Cash for Life". All three books are written in novel format. The main character, Rob Graham, is a retired finance professor. He meets a former student on Marco Island, Florida and begins revealing his secrets about selling covered calls and naked puts. The reader learns along with the student how to select the right stocks in building a sound portfolio and then the best calls and puts to sell for a monthly income. Read more

Find out More for the best price

The Unlikely Lavender Queen: A Memoir of Unexpected Blossoming (Hardcover)

The Unlikely Lavender Queen: A Memoir of Unexpected Blossoming (Hardcover)
By Jeannie Ralston

Buy new: $16.49
55 used and new from $3.50
Customer Rating:

First tagged by Laura Ponticello
Customer tags: lavender(25), jeannie ralston(23), memoirs(20), lavender farming(18), texas hill country(17), texas(15), lavender garden(15), gardening(14), hill country(14), women in transformation(12), business investing(10), inspiring memoir(4)

Review & Description

“I couldn’t help but question how I’d gotten to this strange spot in my life, so far from what I’d expected for myself. Yes, there had been a heady romance a few years back. Then a slew of subsequent decisions, fueled by love and yearnings I didn’t even know I had. But I never, ever would have suspected that this was where the sum total of them would bring me. That afternoon a new doubt dripped into my mind. When do you know, I wondered, whether the choices you’ve made were the right ones?”

In 1990, Jeannie Ralston was a successful magazine writer and bona fide city girl—the type of woman who couldn't imagine living on soil not shaded by skyscrapers. By 1994, she had called off an engagement, married Robb, a National Geographic photographer, and was living in Blanco Texas, population 1600.

The Unlikely Lavender Queen is the intimate story of a woman who gives up a lot for the man she loves – her beloved blue state, bagels and all-night bodegas—only to have to wonder: Was it too much? Ralston offers a lively chronicle of her life as a wife, new mother and an urban settler in rural Texas. As she labors to convert a dilapidated barn into a livable home, deal with scorpions and unbearably hot summers, raise two young children while Robb is frequently away on assignment, she realizes her ultimate struggle is to reconcile her life plans and goals with her husband’s without coming out the proverbial loser. And just when it seems like she might be losing that fight--and herself-- a little purple bloom changes her life.

For centuries lavender has been a mystical herb, so valuable to ancient Romans that a bushel would cost nearly a month’s wages. But when Robb returns from a trip to Provence with a plan for growing lavender on their land, Ralston is not convinced—in fact the last thing she needed or wanted was to take up farming on top of everything else. Then, much to her surprise, she slowly but surely falls in love with lavender, and in the course of growing and selling blooms, hosting the public at the farm, and creating lavender products, she discovers a new side of herself. A few short years later, Ralston had built Hill Country Lavender, a thriving commercial enterprise that transforms both her little corner of Texas and her life.

The Unlikely Lavender Queen will resonate with all women who have faced the tough choices that come with “having it all” and secretly (or not so secretly) hoped for great adventure to come along and surprise them. Ralston’s honest, funny, and poignant memoir is a testament to the fact that such adventures await us around every bend in life. Read more

Find out More for the best price

Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably (Hardcover)

Selling to Zebras: How to Close 90% of the Business You Pursue Faster, More Easily, and More Profitably (Hardcover)
By Jeff Koser

Buy new: $13.57
42 used and new from $10.11
Customer Rating:

First tagged by Natasha
Customer tags: sales(12), sales prospects(9), salespeople(7), business strategy(7), business ideas(5), competition(4), consulting(4), business book(4), entrepreneurial mindset(2), entrepreneur(2), business investing(2), business management(2)

Review & Description

One ofLibrary Journal's Best Business Books of 2008

Even the most competitive companies only close about 15 percent of the deals in their sales pipelines. That means that salespeople spend time with prospects who, 85 percent of the time, aren't going to buy. Wouldn't those salespeople rather spend more time pursuing prospects they knew they could close? Or spend time with their prospects where it matters most at an executive level? Readers who are ready for exceptional results for themselves and their companies need Selling to Zebras.

The Zebra way can help salespeople identify the perfect prospects for their companies--their Zebras--and develop a sales process that will help them close deals 90 percent of the time.

The Zebra method of selling will:

• Increase close rates
• Shorten sales cycles
• Increase average deal size
• Reduce discounting and increase margins
• Make better use of scarce resources
• Make customers happy, creating a stable of great references

Jeff and Chad Koser don't just offer theories and concepts. They give readers specific tools, models, and spreadsheets they can customize to make the Zebra way the best way for their companies to do business. Read more

Find out More for the best price

A Leader Becomes a Leader: Inspirational Stories of Leadership for a New Generation (Hardcover)

A Leader Becomes a Leader: Inspirational Stories of Leadership for a New Generation (Hardcover)
By J. Kevin Sheehan

Buy new: $16.47
26 used and new from $12.20
Customer Rating:

First tagged by Mathew "Mac"
Customer tags: self-help(31), book recommendations(26), leadership(25), inspirational(21), education(18), character(18), jazz(18), great leadership(18), politics(17), empowerment(17), beatles(17), professional development(17)

Review & Description

A Leader Becomes a Leader opens with a window on history: Henry David Thoreau riding a borrowed horse and wagon into the woods around Concord, Massachusetts to Walden Pond in 1845. There, he writes a classic work that has a powerful effect on the lives and philosophies of seminal leaders in the next century as diverse as Mohandas Gandhi, Dr. Martin Luther King, Jr., and Nelson Mandela. Thoreau believed that a spirit exists in work of a high order that works outside time to touch readers whenever he or she proves ready. This book in a vivid presentation of images and essays asks an important question: is there a spirit to leadership? Does it exist, and if it does, can it work outside the normal, linear confines of history to mark the progress of civilization in important and consequential ways? A Leader Becomes a Leader: Inspirational Stories of Leadership for a New Generation is a thought-provoking and much-heralded first work from nationally recognized entreprenuer and author J. Kevin Sheehan. With 207 gorgeous photographs and a splendid design from award-winning graphic artist Jan Lindy Boyce, the book lays out cinematically, with sprawling visuals that present critical themes of leadership that get little coverage in current media: Seeking Justice, Sowing Peace, Manifesting Beauty, and With Vision are some of the important realms that make up the books architecture. The book asserts that the spirit of leadership and the core human values that underline it are universal, inherent human capacities that ''often go underestimated or unrecognized when people settle for less.'' The Determination of Nelson Mandela, The Presence of Eleanor Roosevelt, The Experiments of Mohatma Gandhi, The Decency of Cesar Chavez are some of the compelling section titles. Take a journey, and discover how some of the most consequential leaders of the last century developed into the people that we remember, and find inside this book the metaphoric struggles that make or break us on our own paths to leadership. The book is distinguished in the variety of leadership segments and iconic figures it represents. They include Abraham Lincoln, Nelson Mandela, Franklin Roosevelt, Albert Schweitzer, Katherine Graham, Neil Armstrong, Aung San Suu Kyii, Pele, and 57 others! Read more

Find out More for the best price

How Come That Idiot's Rich and I'm Not? (Hardcover)

How Come That Idiot's Rich and I'm Not? (Hardcover)
By Robert Shemin

76 used and new from $0.01
Customer Rating:

First tagged by Lorali Alexa "LAM"
Customer tags: real estate(5), setting goals(3), finance(3), entrepreneurship(3), rich(3), debt reduction(2), 4 hour work week(2), best one ever, a-vip, 0307395073, 9780307395078, business investing

Review & Description

In How Come That Idiot’s Rich and I’m Not? bestselling author Robert Shemin reveals for the first time the inner-circle secrets of the mega-wealthy. Have you ever wondered why some people attract wealth while others stay financially trapped and in debt? The key is wealth-friendly, upside-down thinking. Stick with all the old moneymaking rules and stay broke. Break them and get rich. This is the book that shows you how.

We’ve all read about the college kid who made millions on a brainstorm, or the couple who made a fortune in real estate, or the guy in his thirties who waved good-bye to his boss and now lives on his investments. But until now, how they did it—the rules they followed or flouted, the tricks they stumbled on—have remained a mystery.

That’s about to change. Whether you’ve been trying to get rich but haven’t quite made it yet, or just need the confidence to dream big, this is the book for you. As experienced as Shemin is at showing high-net-worth individuals how to get richer, his real love is helping self-described “financial disasters” earn millions. And he uses his own odds-defying story to illustrate the outside-the-box thinking that gets the job done. Here, you’ll learn how to:

• set only one powerful success goal—and make it a big one
• play while your money goes to work
• stop building someone else’s business and start building your own
• live and think like a millionaire while you’re becoming one
• use the power and “smarts” of other Rich Idiots to help you join the Rich Idiot Club
• add OPI (other people’s ideas), OPT (other people’s time), and OPE (other people’s experience) to do less and make more
• tap into timeless secrets that unlock the energy and spiritual power of money

Learn which three assets you must own to become a Rich Idiot and how to obtain them with little or no money of your own. Learn why Rich Idiots outearn almost all the so-called wealth experts and how you can, too. Above all, learn how doing just one thing a day will bring you to your big goal.

In this book, the first to show you what it really takes to achieve financial abundance, Shemin illustrates in a fun, witty way how going against the grain is, in fact, the surest way to gain. Spend just a few pages with Robert and his Rich Idiot friends and you’ll be convinced that “if they could do it, I can do it.” Read more

Find out More for the best price

Trump University Power Strategies Real Estate Series, Trump 219: 6 Books & 1 DVD in Clamshell Packaging (Trump University Coaching 2006) (Board book)

Trump University Power Strategies Real Estate Series, Trump 219: 6 Books & 1 DVD in Clamshell Packaging (Trump University Coaching 2006) (Board book)
By Donald John Trump

Click for more info

First tagged by T. S. Hunter "DJ Comatose"
Customer tags: educational(2), education(2), donald trump(2), business(2), entrepreneurship(2), self-help(2), apprentice, 3 pounds, be your own boss, bossless, 1062196171, book

Product Images

Review & Description

Trump University Power Strategies Real Estate Series, Trump 219: 6 Books & 1 DVD in Clamshell Packaging (Trump University Coaching 2006) by Donald J. Trump. ISBN 1062196171. EAN 9781062196177. Publication date: 2006 by Trump University. Box Set. In English. Special Limited Edition. Read more

Find out More for the best price